The Company is along the way of evaluating the data and is dealing with its scientists to evaluate the size and score of a potential Phase II trial. Work began its myoblast program for the treating heart failure, advanced heart disease, myocardial infarction, and ischemia with the acquisition of Mytogen Inc in 2007. The technology permits growth of the myoblast into hundreds of millions of cells during the period of two to three weeks. The surplus is then transplanted back to the patient’s scarred heart tissue. The transplanted cells are incorporated into the muscle mass, are entrained in the beat of the heart, and from preliminary data, may actually also improve revascularization of the infarcted area.The manufacturer spent $179.1 million on TV places and print advertisements in both health publications and mainstream journals. The 2014 advertising campaign targeted younger women and featured young actresses enjoying normal existence. This was the first time Latuda broke into the top 10 10 most advertised medicines since its FDA acceptance in 2010 2010. Continue Reading >> 7. Xeljanz Pfizer targeted its marketing for Xeljanz as a rheumatoid arthritis treatment.